Fill out a booking request form for Sunisa " Suni" Lee, or give us a call at 866-218-5263 to discuss your event. Even without additional gold medals in Tokyo, though, Dorfman believes Lees endorsement potential could rival what Biles made in the wake of the 2016 Olympics based solely off her performance in the all-around and the nature of the sport, with the athletes not hidden behind masks or headgear, making them more recognizable to consumers. Still, she pressed on, telling the New York Times in 2020, I am tougher because of it. In addition to her gold medal, Lee won silver in the team event and bronze on uneven bars at Tokyo 2020. The agency also completed its first draft, which included former No. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. The latter is probably out of the question for Lee, since Auburn is an Under Armour program, but according to Dorfman, a number of options should be on the table for her, from performance-based products like Gatorade, to exercise equipment, to fashion brands or haircare and grooming products, like Dove or Revlon. First published on October 13, 2021 / 2:46 PM. Nude Selfies! His timing could not be better, as fans were seeking a new star in the post-Phelps era, Delpy Neirotti says. She took home one gold and three silver medals at the junior-level competition. Action Network said its list "not only shines light on some incredible emerging talent, but illustrates the changing face of college sport in the U.S.". And plenty will be possible, including book deals, brand endorsementsand if she chooses to start a gymnastics academy, she could put her name on it, "Suni Lee," Thompson says. Moreover, her flexibility and smoothness in routines are a must-watch for fans all over the world. She plans to compete at Auburn in the meantime, which also adds to her earning potential with the emerging name, image and likeness market at the college level. The news, analysis and community conversation found here is funded by donations from individuals. Maybe she'll try to make the world championship team in 2022 and 2023. Dressel, 24, added five gold medals to his trophy case (to go with the two he won at Rio 2016) and not only won swimmings premier Olympic event, the 100-meter freestyle, but powered a Team USA come-from-behind victory in the 4x100 medley relay. 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. Awards, accolades, endorsement deals and sustained celebrity followed. "I do want to go to college and have fun and kind of get away from this elite atmosphere just because it's so, like, crazy," Lee said. . You may unsubscribe at any time. Lee, 18, landed her first gold medal Thursday after delivering a gutsy performance in the womens gymnastics all-around final, an event Simone Biles was favored to win before she withdrew, citing her mental health. A post shared by Scotty Pippen Jr (@spippenjr), Action Network noted that while college sports already are popular in the U.S., "players capitalizing on NIL marketing deals should further strengthen the long-term viability of college athletics.". Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. Other more traditional Olympics sponsors, like Procter and Gamble or the Coca-Cola Company and their family of brands (Coke now owns Core Power through its acquisition of the protein shakes owner, Fairlife LLC), could also be in Lees future. She is the first American of Hmong descent to medal at the Olympics. 11 by the Washington Nationals. Because if the Games were held last year, Lees earnings potential would have been hurt by the old, stricter rules. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. Additionally, she has the capability to partner with brands for paid social media posts considering her whopping 500,000 followers. Suni Lee and an epochal moment for the Hmong in America Burton throws Visa in the ring as well, noting that with only a three-year turnaround to the Paris Games in 2024, where Lee could again compete, shes an even more attractive partner for Olympic sponsors. This site is protected by reCAPTCHA Enterprise and the Google. Sunisa Lee, of the United States, performs on the floor during the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo. In fact, Dressel already has backing from at least seven companies, including Speedo, NOBULL and Hersheys. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. Whatever comes along, however, she expects to compete for the Tigers next season. Olympics2024Chances, Im Obsessed: Olympic Champion Suni Lee Reacts to an Adorable Surprise From The Americans have produced each of the past five Olympic champions. Longer term, her gold is even more valuable. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles built a robust sponsorship portfolio. As you can imagine, she was inundated with a bunch of requests and a bunch of people trying to get access to her. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. Neither the O'Neal brothers, nor Lee nor Steveson have publicly announced any sponsorship deals so far. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. Thats something that Auburn is prepared for. What does that mean? / MoneyWatch. Labor and Agents: Gymnast Lee reviewing endorsement offers after She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. "So it's name image and likeness. What a winner! That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. But he swam only in relay events and was very much overshadowed by his all-star teammates Michael Phelps, Ryan Held and Nathan Adrian. Suni Lee's net worth & endorsements From all her earnings, medal victories, and salary, Suni Lee has an estimated net worth of $3 million. Get our latest stories in the feed of your favorite networks. At CAA Sports, clients are represented by multiple agents. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. She earned $75,000 in earnings from Tokyo with her medal victories. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Contact All American Speakers Bureau to book the best keynote speaker for your next live or virtual event. Olympic Gold Medalist @auburngymnastics teamsuni@smithsaint.com. Reels. You would think that all the sponsors would be jumping on her, Dorfman said. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. People will remember that and empathize with him, Delpy Neirotti says. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Overall, Thompson sees Lee and her teammates' decision to attend college a win-win for both brands and the athletes. Sensation Suni Lee Recalls Fighting a Soul-Crushing Syndrome, US Olympic Gold Medalist Suni Lee Breaks Silence on Paris Olympics 2024, Makes a Its all good. These top college athletes could grab the most money from NIL deals The run-up to the Olympics is a grind at the elite level. Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. Nurse License Verification service enables nurses to verify their license(s) from a Nursys verification participating board when applying for endorsement into another state. We know its not going to happen overnight, that we are going to grow this organically. And now, Lee and Dressel are poised to cash in. As a result of her partnership with Pearson+, she has reportedly been able to. A cemetery posted a personal ad for a goose whose mate died. The list also includes Shareef's younger brother Shaqir, who plays basketball for Texas Southern University; as well as Spencer Rattler, quarterback for the University of Oklahoma; wrestler Gable Steveson of the University of Minnesota; and Scotty Pippen Jr., son of the former Chicago Bulls player, currently a Vanderbilt University combo guard. July 29, 2021 | 2:05pm CDT Following Sunisa Lee's gold medal victory in the individual all-around at the Tokyo Olympics, Auburn head coach Jeff Graba is excited for the future. Flight + Hotel (+Car/Transfers) Flight + Car. Tags: Recent News Editorial Box. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles, for example, built a robust sponsorship portfolio. Shes out of central casting. Sunisa Lee's Olympic Gold for Team USA Could Be Worth $1 Million - Yahoo! You may opt-out by. 1 high school prospect, shortstop, Matthes co-leads the division with WME agent and partner, We are very committed to growing this baseball division to be the best division in baseball, Matthes said. Tim Walz and St. Paul Mayor Melvin Carter declared Friday "Sunisa Lee Day," a symbol of just how quickly things can turn when you stand atop the podium at the Olympics with the national anthem playing and NBC's ever-present cameras zooming in. Whereas four years is a long time, for some reason, the three-year cycle seems a lot more doable and more commercially viable to keep them alive in the limelight.. WME BUILDS BASEBALL PRACTICE: WME Sports has quietly built a baseball player representation practice that includes veterans such as the Houston Astros Carlos Correa and potential rookie of the year Garrett Whitlock, who pitches for the Boston Red Sox. Medalist Lee, in turn, could earn $6,403 per Instagram post; grappler Steveson, $1,321 per post; and Pippen Jr. $1,014 per post. Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. Olympic champ Sunisa Lee still focused on college, not fame They didn't in the hours after her steady, poised performance on floor exercise helped her soar to the top of the podium. She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . Her favorite dish is Pasta while she loves the Finding Nemo movie. An Olympic gymnast and two of the sons of an NBA legend could make more money on Instagram than any other college athlete under the NCAA's interim name, image and likeness guidelines, a new report shows. Deals Money Gifts Travel . Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. Lee could now potentially get a branded doll or clothing line, as long as it doesn't incorporate Auburn in the design. Sorry, something went wrong with the copy but here is the link for you. See Shakira's Hottest Bikini Pictures, Shes a Genie in a Bikini! "(College) just has been another one of my dreams and goals after the Olympics," the 18-year-old said Friday, less than 24 hours after edging Brazil's Rebeca Andrade for the top spot on the podium. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. Its way more complicated than that, Feldman says. Suni Lee is not turning pro. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. What are the various brands that Suni Lee endorses? Exploring all Front of the Home Crowd Leaves Fans Bewitched, Tokyo Olympic Gold Medalist Suni Lee Achieves a Novel Feat in College Gymnastics, It Meant Everything: Simone Biles Teammate Opens Up On Replacing Her During Community Rules apply to all content you upload or otherwise submit to this site. The US international is an Olympic gold medalist and one of the best gymnasts in the world. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. How do you put a price tag on that?. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. License Verification (Nursys.com) | NCSBN Lee, who signed with Auburn back in March, is expected to enroll in classes this fall. Everyone had been expecting Simone to win, and [Lee] stepped up. Of course, Lee could still turn pro, but going to college might be in her best interests long-term, suggests Damian Benders, general manager of B Code, a digital media company connecting with Black audiences across digital platforms. SPACs: What a Special Purpose Acquisition Company Means for Sports. Its good for our program because, you know, it brings a lot of national recognition to us. Our featured deals | Tourisme Montral She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. It was one of the most emotional, physically trying times of her life and she wanted to come back to the States with some semblance of a plan.. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (each updated 1/26/2023). 1 hour 13 min ago, By Sunisa Lee juggles stardom with college life But her impending haul off the mat is actually worth much more. Its one of the best athletes in the world not just gymnasts in the world, one of the best athletes in the world has chosen to come to Auburn. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. It worked. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. Cookie Settings/Do Not Sell My Personal Information. The new NIL rules are a game changer for Suni Lee and Auburn gymnastics. The talented gymnast is dating Jaylin Smith, who is a football player and they share a lovely relationship. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. After her successful events in Tokyo, she took part in the famous Dancing With The Stars competition.