More from Ad Age: Listen to music from Super Bowl 2022 commercials. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. A pack of joyriding Joneses … and one Jonas. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. Let the postgame quarterbacking begin. ), well, it all gets lost in the muddle. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Evil proceeds to shamelessly present as his own original idea. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. This is a cute ad, cutely done, with a cute performance by superstar Zendaya. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. Sloths. Ad Meter 2022: Rocket Homes and Rocket Mortgage. Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? All-electric? It . Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. The best Super Bowl 2022 commercials: The ads that scored a touchdown. The engines rev and the pair peels out. For an optimal experience visit our site on another browser. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. So what we actually have here is an anti-hype ad thats pure hype. With a typical audience of about 100 million U.S . Clever, or too clever for its own good? Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. Lovinger said the number of ads aired during the game would likely be between 80 and 90,. As the strings in the soundtrack slowly mount to a crescendo, Freeman continues: Today, there is still a force connecting those divided by distance, reversing millions of years of rifting. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. More from Ad Age: Listen to music from Super Bowl 2022 commercials. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. Were not sure how Wallbox figures electrocution is funny, but were not amused. I figure you could use a little pick-me-up, she tells him. Creative Agency Have questions about this ad or our catalog? Doritos Dogs - Super Bowl 2016 Commercial. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. 0:30. Adrianne Pasquarelli Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. Should we just not drink beer at all? Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. Do it for the phones! Cue a scene of a recording session for a song titled Do It For the Phones, a We Are the World-style anthem. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. And the ads certainly didn't miss the proverbial mark. Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. Skechers could have saved a bundle and run this spot on The Price Is Right.. Koepka: Zero? This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. Simon Dumencois an Ad Age editor-at-large. And do it in eight days. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. by this 30 seconds of joy. Feb 13, 2022 5:38 PM EST. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips.